Helping companies tell what they're doing – visually

What the heck is corporate storytelling anyway?

Our last post touched on what visual storytelling isn’t. [Find that post here]

Now the much-harder question of what it is. In the 1960s, U.S. Supreme Court Justice Potter Stewart was asked to describe his threshold test for obscenity. He said: I can’t describe what it is, “but I know it when it see it.” Perhaps the same thing can be said for storytelling photography.

In many ways, visual storytelling can be defined not for what appears within the photo, but rather for the feelings and emotions the photo evokes. Does the photo make you stop and pause to figure out what’s going on? Or do you quickly click through to get to the other items on your must-do list?

Stories get told when photographers make images that go beyond what’s obvious and expected. Like here, instead of the expected people-at-table-making-announcement photo, this wide-angle shot puts the event in context. Notice all of the corporate branding.

Or this side angle, which carefully includes the stacked-up boxes to make readers wonder what might be inside. (They’re stuffed with donated school supplies).

And who wouldn’t look twice at the employee newsletter to see which of their co-workers dressed up like superheroes to race Red Radio Flyer tricycles for a good cause.

Next blog: What makes one storytelling photo better than another? Hint… think branding.

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