Helping companies tell what they're doing – visually

On-location photography

Photo full circle with United Way Day of Caring event

CSR photography charlotte north carolina at united way day of caring event

It’s always wonderful seeing a project come full circle. That happened this weekend when a pro-bono photo project we’ve been helping to drive came to fruition. On Saturday, the Lake Norman/Mooresville United Way held its annual Day of Caring volunteer event. We got involved several months ago to spearhead the communications work. Here are some of the images. For anyone interested in seeing more, I’ll post the link to the entire gallery at the end.

charlotte event photography of volunteer united way day of caring celebration in lake norman and mooresville

Several hundred volunteers showed up to spend the morning landscaping public spaces, handing out food at the Mooresville Christian Mission food pantry, working on Habitat for Humanity houses and more. So much more.

corporate social responsibility photography capturing employees and employee families helping their communities during the 2013 day of caring with the united way

My photo team jumped from work project to work project in order to capture volunteers in action. The United Way will use the photos to drive excitement for next year’s event and to help tell stories about how the United Way helps in the Lake Norman community.

Images to show how to photograph employee volunteers working in their communities at volunteer events

A few take aways I can share about the photography… Being involved throughout the event planning process gave me the chance to help shape a visually attractive event. We pushed for bright t-shirts and the colorful logo.

corporate storytelling and event photography charlotte north carolina, mooresville photographer, lake norman photographer

Notice there isn’t a date on the t-shirt. Avoiding the date was last-minute advice that will keep the photos evergreen. Imagine wanting to use these photos to advertise a 2017 Day of Caring event. Someone would have to PhotoShop the 2013 date away. Now they don’t have to.

photographs illustrating how to take strong event photographs at volunteer events. images made during the 2013 United Way day of caring celebration around the lake norman and mooresville areas.

probono photography and event photography by charlotte photographers patrick schneider photo. who is the best photographer in charlotte nc? who is the best event photographer in north carolina.

How to brand your event using photography. How much does event photography cost? How to find a great event photographer.

See the full gallery here: http://patrickschneider.photoshelter.com/gallery/CSR-event-photography-of-the-2013-United-Way-Day-of-Caring/G0000mrwv66tz4V4


executive portrait TES

Tiffany Eubanks-Saunders, sr vice president Bank of America

Portrait-palooza

Coming off a two-week stretch of back-to-back corporate portraits reminded me of the fun — and frustrations — of executive portraits.

On one hand, shooting corporate environmental portraits really gets my creative juices going. I start each assignment questioning the most-important story my client wants to tell. This is the fun part… especially when I can push the envelope or think outside the box.

executive portrait Brett Carter Sr VP Duke Energy

Brett Carter, senior vice president Duke Energy

Frustrations? These can be a lengthy list, topped off with uber-busy business executives who arrive saying “you have five minutes to photograph me… and they began three minutes ago” to skittish security guards who nix location requests because the images might “be used to help advance security threats.” Really?

My recent photo subjects were great to work with, especially those times we had to work in public spaces (it’s never easy to have your portrait made while people are looking at you).

But schedules were tight and we had to work quickly. All told, I easily spent more time hauling in gear from the downtown Charlotte parking garages and setting up lights than actually photographing my subjects. Nonetheless, the frustrations add to the challenge of making photos that support creative corporate communications. And that’s why I love being a corporate photojournalist.

Check out this sampling of my most-recent executive portraits.

We photographed Brett Carter at the top of the Duke Tower in downtown Charlotte. I've always liked how the architectural lines of the space really enhance the visual interest of the images taken in that area.

We photographed Brett Carter at the top of the Duke Tower in downtown Charlotte. I’ve always liked how the architectural lines of the space really enhance the visual interest of the images taken in that area.

Sonya Dukes Wells Fargo corporate communications portrait

Sonya Dukes, senior vice president of Wells Fargo, wasn’t at all phased by the non-stop foot traffic passing by just a few feet away. I asked to photograph Sonya in this hallway because I liked how the bright panels complemented her attire.

corporate communications portrait of Sonya Dukes of Wells Fargo.

Another view of the colorful hallway and Sonya Dukes.

corporate communications portrait of Sonya Dukes of Wells Fargo.

Although we had only about 20 minutes to make Sonya’s portrait, we jumped over to the Wells Fargo atrium area in order to capture a second look (and to help the designer with more options).

corporate communications portrait of Francisco Alvarado, owner and CEO of Marand Builders Inc.

Francisco Alvarado, owner and CEO of Marand Builders Inc., a general contractor firm serving the southeast.

executive portrait of Vinay Patel, president and CEO of SREE Hotels.

Vinay Patel, president and CEO of SREE Hotels.

portrait of Vinay Patel, president and CEO of SREE Hotels.

Vinay Patel, president and CEO of SREE Hotels.

corporate photography Louis Romero, owner of Network Cabling Systems

Louis Romero, owner of Network Cabling Systems

marketing photography Louis Romero, owner of Network Cabling Systems

Louis Romero, owner of Network Cabling Systems

executive portrait of Tiffany Eubanks-Saunders, senior vice president at Bank of America

Tiffany Eubanks-Saunders, senior vice president at Bank of America

portrait photography Tiffany Eubanks-Saunders, senior vice president at Bank of America.

Tiffany Eubanks-Saunders, senior vice president at Bank of America.


What the heck is corporate storytelling anyway?

Our last post touched on what visual storytelling isn’t. [Find that post here]

Now the much-harder question of what it is. In the 1960s, U.S. Supreme Court Justice Potter Stewart was asked to describe his threshold test for obscenity. He said: I can’t describe what it is, “but I know it when it see it.” Perhaps the same thing can be said for storytelling photography.

In many ways, visual storytelling can be defined not for what appears within the photo, but rather for the feelings and emotions the photo evokes. Does the photo make you stop and pause to figure out what’s going on? Or do you quickly click through to get to the other items on your must-do list?

Stories get told when photographers make images that go beyond what’s obvious and expected. Like here, instead of the expected people-at-table-making-announcement photo, this wide-angle shot puts the event in context. Notice all of the corporate branding.

Or this side angle, which carefully includes the stacked-up boxes to make readers wonder what might be inside. (They’re stuffed with donated school supplies).

And who wouldn’t look twice at the employee newsletter to see which of their co-workers dressed up like superheroes to race Red Radio Flyer tricycles for a good cause.

Next blog: What makes one storytelling photo better than another? Hint… think branding.


Symphonic Sounds at McGuire on Lake Norman

Photo of Associate conductor Jacomo Rafael Bairos as he led the Charlotte Symphony in a free outdoor concert in June at the Duke Energy McGuire Nuclear Station EnergyExplorium on Lake Norman.

Associate conductor Jacomo Rafael Bairos led the Charlotte Symphony in a free outdoor concert in June at the Duke Energy McGuire Nuclear Station EnergyExplorium on Lake Norman. Many Charlotteans are familiar with the Charlotte Symphony’s Summer Pops series, which takes place at SouthPark mall’s Symphony Park venue. The symphony orchestra’s outdoor concerts in Matthews, Huntersville, Pineville, Kannapolis and Cornelius are equally good.

Hundreds of music lovers turned out to enjoy the outdoor concert by the Charlotte Symphony.

A rain storm passed through the area about an hour before the outdoor concert began. Fortunately, the rain (and thunder and lightening) was long gone by the time the musicians took the stage.

The McGuire nuclear energy station is packed with visitor-friendly amenities, including walking trails, a nature trail, picnic areas and Duke Energy's EnergyExplorium, a hands-on science center about electricity generation.

The McGuire nuclear energy station is packed with visitor-friendly amenities, including walking trails, a nature trail, picnic areas and Duke Energy’s EnergyExplorium, a hands-on science center about electricity generation. During the June concert, boats rocked gently nearby as their passengers listened to the music.

Photo of Associate conductor Jacomo Rafael Bairos, who is known for his passionate dedication to music education and community engagement.
Associate conductor Jacomo Rafael Bairos is known for his passionate dedication to music education and community engagement.

Photo of children playing tag at the McGuire energy station summer pops concert. Image is not model released.

A member of the Charlotte Symphony warms up before the outdoor concert at McGuire energy station on Lake Norman.

A member of the Charlotte Symphony warms up before the outdoor concert at McGuire energy station on Lake Norman.

The Charlotte Symphony performing during an outdoor pops concert at Lake Norman.

Another photo of the hundreds (thousands?) of music seekers who turned out for the June 2012 performance at Duke Energy's McGuire nuclear energy station.

Another view of the hundreds (thousands?) of music seekers who turned out for the June 2012 performance at Duke Energy’s McGuire nuclear energy station.

Photo of the Charlotte Symphony in an outdoor summer pops performance. The Charlotte Symphony is the largest and most active professional performing arts organization in the central Carolinas

A bit of Charlotte Symphony context (taken from the symphony’s website): Founded in 1932, the Charlotte Symphony is the largest and most active professional performing arts organization in the central Carolinas, giving nearly 100 performances each season and reaching an annual attendance of 200,000 listeners. Now in its 80th season, the orchestra employs 62 musicians on full-time contracts and is led by the acclaimed conductor Christopher Warren-Green, who began his tenure with the CSO in the fall of 2010. Mr. Warren-Green’s nearly four decades of artistic accomplishments most recently included serving as music conductor for April’s royal wedding of Prince William and Miss Catherine Middleton, an event viewed by more than two billion people worldwide.

Photo of boats moored along Lake Norman at the McGuire nuclear energy station at dusk.


Boy Scout Encampment at McGuire Nuclear Station

Boy Scouts from across North Carolina turned out for the 24th annual Duke Energy Merit Badge Encampment, held May 11-12, 2012 at the McGuire Nuclear Station in Huntersville. The two-day event gives Boy Scouts the chance to earn merit badges in such subjects as nuclear energy, environmental sciences and chemistry. Several boys in Troop 10 attended the encampment (I’m a volunteer leader at Troop 10, based at Mt. Zion United Methodist Church in Cornelius, NC). Because I was there as a leader, I took the opportunity to photograph the event while the boys were in classes. Several times a year I take photos for Boy’s Life Magazine and Scouting Magazine. Who knows, maybe the editors will be interested in a few of these.

Photo: Boy Scouts with Troop 10 execute the flag ceremony before sessions began on Saturday morning.

Boy Scouts with Troop 10 execute the flag ceremony before sessions began on Saturday morning.

Photo: Boy Scouts holding an American flag at the start of a flag ceremony during a BSA event.

Photo of Boy Scouts during a flag raising ceremony.

Photo: The Duke Encampment included camping along the shores of Lake Norman. Duke's McGuire Nuclear Energy Station is visible behind the tents.

The Duke Encampment included camping along the shores of Lake Norman. Duke’s McGuire Nuclear Energy Station is visible behind the tents.

Photo: Boy Scouts participate in laboratory work and classroom learning while earning a merit badge.

Boy Scouts participate in laboratory work and classroom learning while earning a merit badge.

Photo: Boy Scouts participate in laboratory work and classroom learning while earning a merit badge.

Photo: Boy Scouts participate in laboratory work and classroom learning while earning a merit badge.

Photo: Duke Energy employees lead the sessions to ensure the Boy Scouts are receiving real-world experience and accurate information.

Duke Energy employees lead the sessions to ensure the Boy Scouts are receiving real-world experience and accurate information.

Duke Energy employees lead the sessions to ensure the Boy Scouts are receiving real-world experience and accurate information.

Photo: Scouts practice their First Aid skills as they earn the BSA First Aid merit badge. The First Aid merit badge is required for any Scout working to earn his Eagle badge.

Scouts practice their First Aid skills as they earn the BSA First Aid merit badge. The First Aid merit badge is required for any Scout working to earn his Eagle badge.

Photo: Scouts carry an

Scouts carry an “injury victim” while practicing their First Aid skills.
Photo: Boy Scouts work on their first aid merit badge.
Photo: Boy Scouts earn their first aid merit badge.
Scouts interested in attending the 2013 Duke Energy Merit Badge Encampment should contact the Duke Energy Explorium at 980-875-5600.


Cultural can’t miss: Charlotte Shakespeare Festival

Photography of outdoor theater in uptown Charlotte NC

The 2012 Charlotte Shakespeare Festival is up and running until June 17 outdoors at The Green uptown. As the photos show, it’s a can’t-miss cultural event in the heart of the center city. Plus it’s free.It may also be the regions only free performing arts festival.

The Fish Fountain in The Green urban park uptown became part of the performance.

Shakespeare fans crowded in on lawn chairs and blankets to experience the romance and comedy of William Shakespeare and the acting talent of Charlotte Shakespeare, a professional theatre company offering intimate performances of the traditional and modern classics.

Photo of crowds attending the 2012 Charlotte Shakespeare Festival, held in The Green urban park in uptown Charlotte NC.

The non-profit performance company was formed in 2005 by Elise Wilkinson and Joe Copley under the name Collaborative Arts Theatre. This year the name changed to Charlotte Shakespeare.

Members of the Charlotte Shakespeare festival performing The Tempest in uptown Charlotte NC.

The 2012 production featured The Tempest.

Photography of the Charlotte Shakespeare festival performing The Tempest in uptown Charlotte NC.

Photo of The Green park in uptown Charlotte NC during the 2012 Charlotte Shakespeare Festival.

Photo of The Green park in uptown Charlotte NC during the 2012 Charlotte Shakespeare Festival.

Members of the Charlotte Shakespeare festival performing The Tempest in uptown Charlotte NC.

Elise Wilkinson is the executive/artistic director and Joe Copley is the managing director of the Charlotte Shakespeare Festival.

Charlotte The Center of the Known World statue on The Green park in uptown Charlotte NC.

Countless pieces of public art throughout The Green make an interesting backdrop to the performance. Image above shows the Charlotte signpost artwork (called “Charlotte — Center of the Known World) by Gary Sweeney, a contemporary artist from San Antonio.

Photo of The Green park in uptown Charlotte NC during the 2012 Charlotte Shakespeare Festival.

Learn more about the Charlotte Shakespeare Company and the Charlotte Shakespeare Festival at Collaborative Arts online.

Wide angle photo of The Green urban park in center city. Many visitors find it hard to believe The Green is actually the top floor of a parking garage.

The Green has become an iconic area of Charlotte and the Levine Avenue of the Arts. Walking through the tiered gardens, it’s hard to believe the center city park is actually the top floor to a parking garage. It’s a not-so-secret pocket park that makes up that long list of features making Charlotte so interesting.

The Ratcliffe Condos flank The Green, a pocket park in uptown Charlotte that is home to many pieces of public art, including The Fish Fountain shown in this photo.


Coca-Cola 600 on-track and off-track excitement

Few cautions, great weather and no big-bang crashes speed up NASCAR’s longest race

Photo: Lowe's Team 48 pit crew work quickly to get driver Jimmie Johnson back in the race.

In the 15 years I’ve been photographing Charlotte, I’ve captured on-track action during dozens of NASCAR races at the Charlotte Motor Speedway, located northeast of Charlotte in Concord, NC. Often I’m hired to photograph the behind-the-scenes actions of a specific team or the sports marketing efforts of a corporate client. This time, I set out to help the Charlotte Chamber document race day at the Coca-Cola 600, the longest race sanctioned by NASCAR. Here are some of the favorite images I came up with.

Photo of the new Coca-Cola 600 race logo during the 2012 race at the Charlotte Motor Speedway.

The 2012 Coca-Cola 600 race at the Charlotte Motor Speedway got a new logo. The logo used during the 2011 race can be seen in the image below:

Photo of the previous Coca-Cola 600 race logo. Photo is from the 2012 race at the Charlotte Motor Speedway.

Held on Memorial Day weekend each year, the Coca-Cola 600 race always includes tributes to the United States military.

Photo: A paratrooper parachutes into the Charlotte Motor Speedway during a race held over Memorial Day weekend 2012.

photo: Members of the United States Marine Band wait to perform during opening ceremonies. The Marine Corp Band is one of the oldest US military bands, as well as one of the oldest professional musical organizations in the country.

Members of the United States Marine Band wait to perform during opening ceremonies. The Marine Corp Band is one of the oldest US military bands, as well as one of the oldest professional musical organizations in the country.
 

Photo: NASCAR race cars sit lined on the track for the start of the 2012 Coca-Cola 600 race at the Charlotte Motor Speedway.

NASCAR race cars sit lined on the track for the start of the 2012 Coca-Cola 600 race at the Charlotte Motor Speedway.

Photo of GoDaddy.com team driver Danica Patrick during opening ceremonies.

GoDaddy.com team driver Danica Patrick during opening ceremonies.

Photo: Colorful Coca-Cola 600 flags line the entrance to the Charlotte Motor Speedway for the May 27, 2012 race.

Colorful Coca-Cola 600 flags line the entrance to the Charlotte Motor Speedway for the May 27, 2012 race.

Photo: Colorful Coca-Cola 600 flags line the entrance to the Charlotte Motor Speedway for the May 27, 2012 race.

Photo: Race fans capture a good view from atop a customized bus.

Race fans capture a good view from atop a customized bus.

Photo of country music star Tim McGraw taken at the 2012 Coca-Cola 600 race at the Charlotte Motor Speedway in Concord, NC.

Country music star Tim McGraw attended the race.

Photo of Lowe's Team 48 driver Jimmie Johnson and wife Chandra during opening ceremonies.
Lowe’s Team 48 driver Jimmie Johnson and wife Chandra during opening ceremonies.

 

Photo of NASCAR fans in packed stands with NASCAR stock cars on the track.

NASCAR fans rally on the racers from packed stands.

 

Photo: GoDaddy.com pit crew members work to get driver Danica Patrick back on the track during a pit stop.

GoDaddy.com pit crew members work to get driver Danica Patrick back on the track during a pit stop.

 

Photo: Thousands of NASCAR fans at the 2012 Coca-Cola 600 race show how popular stock car racing continues to be in Charlotte.

Thousands of NASCAR fans at the 2012 Coca-Cola 600 race show how popular stock car racing continues to be in Charlotte.

 

Photo: A fan goes all out in his enthusiasm for NASCAR driver Dale Earnhardt.

A fan goes all out in his enthusiasm for NASCAR driver Dale Earnhardt.

 

Photo: A street performer entertains the crowds outside the speedway.

A street performer entertains the crowds outside the speedway.