Helping companies tell what they're doing – visually

Small business marketing

Places to see: Charlotte 7th Street Public Market

As first glance, Charlotte’s 7th Street Public Market looks like any other farmer’s market offering locally grown food. Then one notices the bakery confections, and the coffee bar and the market’s many other offerings that make it so much more.

Still in its infancy after just opening in December 2011, the market is intended to be a business incubator where food entrepreneurs and culinary artisans can set up shop and hope their offerings take root.

It’s definitely worth a visit. Here are just a few of the images we created while checking out the market earlier this month. Even though the market, located at 224 E. 7th Street, isn’t in our daily stomping grounds, we’ll definitely stop by again as the harvest season hits full force. Enjoy the photos. The market was like visual eye candy and a photographer’s dream. Plus it’s yet another cool addition to the long list of cool things to see and do in Charlotte NC.

(Thanks to operations manager Jacqueline Venner Senske for being a model in the environmental portrait above.)

Coffee creations at the Not Just Coffee shop located in the market.

Ashlee Cuddy of Bond Street Wines was a good sport allowing me to create an environmental portrait of her also.

Peter Herr of Herr Fresh Flowers (above).

Michael LaVecchia of the Meat & Fish Co. has a clever business model with his delivery-by-bike service.

Erica Baez-Hortob is the food artist and owner of Cloud 9 Confections and Bakery.


On-location photography for veterinary hospital marketing

We recently had the pleasure of photographing the veterinary practice of LakeCross Veterinary Hospital in Huntersville, NC (just north of Charlotte, NC). The practice just wrapped up a major expansion, which allowed the vets to increase the amount of animal care and therapy services they had room to offer.

We photographed the new space and expanded services, and also photographed the staff in action (and in portraits).

To give a sense of LakeCross Veterinary Hospital, we created this short multimedia video to highlight the range of medical services it offers. We like to create multimedia marketing pieces with still photos, rather than moving videos, because the still photos give viewers a chance to really absorb the scenes. Still images combined with music and narration invite viewers to pause and contemplate. I’d like to hear if you agree.

The foundation of this assignment was to create an archive of strong images the veterinary practice can use for marketing (brochures, advertisements, press release submissions), on its own website and in email blasts. Our goal was to give current and prospective animal owners a behind-the-scenes view of the medical clinic. We produced 93 photos from the day-long shoot.

Here are handful of images from the photo shoot:

This image shows a German Shepherd getting low-impact exercise in an aqua therapy area.

The genuine connections between the vets and pets were obvious.

The two images above show the process of a dog having his teeth cleaned while under sedation.

This dog was so relaxed during an electroacupuncture session. He hardly cared that we were taking his photo. Here are two detail photos of the therapy below.

Practice owners Donna Warren and Tom Hemstreet.

Portrait of practice owners Donna Warren and Tom Hemstreet.

Surgical suite

Photography of the surgical suite… and an operation in session.

Detail photo of sterile surgical area.

Photo of dog in therapy session.

X-ray session in progress…

Lab work going on behind the scenes.

Thanks to the entire staff of LakeCross Veterinary Hospital for their patience and help during the photo shoot!

Photo of LakeCross Veterinary Hospital staff.