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PHOTO SHOOT: Filmmaker George Cochran

It’s hard for a photographer not to be intimidated when sent to photograph a visual media giant. So I’ll admit I was a bit apprehensive when Our State magazine asked me to create some photographic portraits of Central Piedmont Community College professor George Cochran, founder of CPCC’s Film and Video program.

Read his bio for yourself from the CPCC site (http://sensoria.cpcc.edu/event/11/):

George M. Cochran has enjoyed a successful career in advertising, marketing, and visual media in New York, Chicago, and Los Angeles, working with agencies such as J. Walter Thompson, Young & Rubicam, Saatchi & Saatchi, and many others. He created and produced thousands of iconic images in commercial and as campaigns for Stouffer’s Food, Guerlain Perfume, Johnnie Walker Scotch, Max Factor, IBM, Mobile/Exxon, Sony and for 17 years, Miller Beer. Among his many awards are four Clio nominations, Art Director’s Awards, AIGA, for national commercials produced for Quaker Oats, Coors Beer, Betty Crocker, Jell-O, Wheaties, and National Child Help USA.

 Since moving to charlotte 10 years ago, he has consulted with large and small local companies, seeking communication strategies in print, TV, radio, and digital media through his company, Cochran Enterprises. By George’s own statement, his greatest accomplishment has been giving back, as founding director of the CPCC Film and Video Program. In this capacity, he finds an outlet, not just for his unique knowledge of the industry, but also for his belief in the importance of personal vision and artistic integrity through education. He is a board member of Channel 21 and created Image Tree for his Art of Production students as a conduit for their diverse productions ranging from a documentary on the Catawba River to their current documentary production of the ecological positives of the newly constructed Duke Energy Center, here in Charlotte. He is also a member of Ronnie Bryant’s Presidents Board of the Charlotte Regional Partnership.

 He is an alumnus of RIT; has lectured at Syracuse University’s S.I. Newhouse School of Public Communications, Fordham University’s Graduate School, and The Smithsonian Institute; and is contributing editor to the Focal Encyclopedia of Photography.

So do you blame me for heading into the shoot nervously? Turns out I shouldn’t have worried at all. Cochran not only was a great subject to photograph, he was a great conversationalist and really down to earth. His natural style and camera-friendly look made my job really easy.

Like the filmmaker shadow behind him in the photo at the top? I thought it would be a creative way to quickly show what Cochran does. That’s actually my assistant, Josh, posing to create the shadow for me.

Here are a few other images to show what we came up with for the magazine.

See what I mean about his great face? Eye candy for the camera.

CPCC filmmaking class in action (below)

See what I mean about being great fun?

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