Helping companies tell what they're doing – visually

Posts tagged “on-location photography

Photo full circle with United Way Day of Caring event

CSR photography charlotte north carolina at united way day of caring event

It’s always wonderful seeing a project come full circle. That happened this weekend when a pro-bono photo project we’ve been helping to drive came to fruition. On Saturday, the Lake Norman/Mooresville United Way held its annual Day of Caring volunteer event. We got involved several months ago to spearhead the communications work. Here are some of the images. For anyone interested in seeing more, I’ll post the link to the entire gallery at the end.

charlotte event photography of volunteer united way day of caring celebration in lake norman and mooresville

Several hundred volunteers showed up to spend the morning landscaping public spaces, handing out food at the Mooresville Christian Mission food pantry, working on Habitat for Humanity houses and more. So much more.

corporate social responsibility photography capturing employees and employee families helping their communities during the 2013 day of caring with the united way

My photo team jumped from work project to work project in order to capture volunteers in action. The United Way will use the photos to drive excitement for next year’s event and to help tell stories about how the United Way helps in the Lake Norman community.

Images to show how to photograph employee volunteers working in their communities at volunteer events

A few take aways I can share about the photography… Being involved throughout the event planning process gave me the chance to help shape a visually attractive event. We pushed for bright t-shirts and the colorful logo.

corporate storytelling and event photography charlotte north carolina, mooresville photographer, lake norman photographer

Notice there isn’t a date on the t-shirt. Avoiding the date was last-minute advice that will keep the photos evergreen. Imagine wanting to use these photos to advertise a 2017 Day of Caring event. Someone would have to PhotoShop the 2013 date away. Now they don’t have to.

photographs illustrating how to take strong event photographs at volunteer events. images made during the 2013 United Way day of caring celebration around the lake norman and mooresville areas.

probono photography and event photography by charlotte photographers patrick schneider photo. who is the best photographer in charlotte nc? who is the best event photographer in north carolina.

How to brand your event using photography. How much does event photography cost? How to find a great event photographer.

See the full gallery here: http://patrickschneider.photoshelter.com/gallery/CSR-event-photography-of-the-2013-United-Way-Day-of-Caring/G0000mrwv66tz4V4


executive portrait TES

Tiffany Eubanks-Saunders, sr vice president Bank of America

Portrait-palooza

Coming off a two-week stretch of back-to-back corporate portraits reminded me of the fun — and frustrations — of executive portraits.

On one hand, shooting corporate environmental portraits really gets my creative juices going. I start each assignment questioning the most-important story my client wants to tell. This is the fun part… especially when I can push the envelope or think outside the box.

executive portrait Brett Carter Sr VP Duke Energy

Brett Carter, senior vice president Duke Energy

Frustrations? These can be a lengthy list, topped off with uber-busy business executives who arrive saying “you have five minutes to photograph me… and they began three minutes ago” to skittish security guards who nix location requests because the images might “be used to help advance security threats.” Really?

My recent photo subjects were great to work with, especially those times we had to work in public spaces (it’s never easy to have your portrait made while people are looking at you).

But schedules were tight and we had to work quickly. All told, I easily spent more time hauling in gear from the downtown Charlotte parking garages and setting up lights than actually photographing my subjects. Nonetheless, the frustrations add to the challenge of making photos that support creative corporate communications. And that’s why I love being a corporate photojournalist.

Check out this sampling of my most-recent executive portraits.

We photographed Brett Carter at the top of the Duke Tower in downtown Charlotte. I've always liked how the architectural lines of the space really enhance the visual interest of the images taken in that area.

We photographed Brett Carter at the top of the Duke Tower in downtown Charlotte. I’ve always liked how the architectural lines of the space really enhance the visual interest of the images taken in that area.

Sonya Dukes Wells Fargo corporate communications portrait

Sonya Dukes, senior vice president of Wells Fargo, wasn’t at all phased by the non-stop foot traffic passing by just a few feet away. I asked to photograph Sonya in this hallway because I liked how the bright panels complemented her attire.

corporate communications portrait of Sonya Dukes of Wells Fargo.

Another view of the colorful hallway and Sonya Dukes.

corporate communications portrait of Sonya Dukes of Wells Fargo.

Although we had only about 20 minutes to make Sonya’s portrait, we jumped over to the Wells Fargo atrium area in order to capture a second look (and to help the designer with more options).

corporate communications portrait of Francisco Alvarado, owner and CEO of Marand Builders Inc.

Francisco Alvarado, owner and CEO of Marand Builders Inc., a general contractor firm serving the southeast.

executive portrait of Vinay Patel, president and CEO of SREE Hotels.

Vinay Patel, president and CEO of SREE Hotels.

portrait of Vinay Patel, president and CEO of SREE Hotels.

Vinay Patel, president and CEO of SREE Hotels.

corporate photography Louis Romero, owner of Network Cabling Systems

Louis Romero, owner of Network Cabling Systems

marketing photography Louis Romero, owner of Network Cabling Systems

Louis Romero, owner of Network Cabling Systems

executive portrait of Tiffany Eubanks-Saunders, senior vice president at Bank of America

Tiffany Eubanks-Saunders, senior vice president at Bank of America

portrait photography Tiffany Eubanks-Saunders, senior vice president at Bank of America.

Tiffany Eubanks-Saunders, senior vice president at Bank of America.


Symphonic Sounds at McGuire on Lake Norman

Photo of Associate conductor Jacomo Rafael Bairos as he led the Charlotte Symphony in a free outdoor concert in June at the Duke Energy McGuire Nuclear Station EnergyExplorium on Lake Norman.

Associate conductor Jacomo Rafael Bairos led the Charlotte Symphony in a free outdoor concert in June at the Duke Energy McGuire Nuclear Station EnergyExplorium on Lake Norman. Many Charlotteans are familiar with the Charlotte Symphony’s Summer Pops series, which takes place at SouthPark mall’s Symphony Park venue. The symphony orchestra’s outdoor concerts in Matthews, Huntersville, Pineville, Kannapolis and Cornelius are equally good.

Hundreds of music lovers turned out to enjoy the outdoor concert by the Charlotte Symphony.

A rain storm passed through the area about an hour before the outdoor concert began. Fortunately, the rain (and thunder and lightening) was long gone by the time the musicians took the stage.

The McGuire nuclear energy station is packed with visitor-friendly amenities, including walking trails, a nature trail, picnic areas and Duke Energy's EnergyExplorium, a hands-on science center about electricity generation.

The McGuire nuclear energy station is packed with visitor-friendly amenities, including walking trails, a nature trail, picnic areas and Duke Energy’s EnergyExplorium, a hands-on science center about electricity generation. During the June concert, boats rocked gently nearby as their passengers listened to the music.

Photo of Associate conductor Jacomo Rafael Bairos, who is known for his passionate dedication to music education and community engagement.
Associate conductor Jacomo Rafael Bairos is known for his passionate dedication to music education and community engagement.

Photo of children playing tag at the McGuire energy station summer pops concert. Image is not model released.

A member of the Charlotte Symphony warms up before the outdoor concert at McGuire energy station on Lake Norman.

A member of the Charlotte Symphony warms up before the outdoor concert at McGuire energy station on Lake Norman.

The Charlotte Symphony performing during an outdoor pops concert at Lake Norman.

Another photo of the hundreds (thousands?) of music seekers who turned out for the June 2012 performance at Duke Energy's McGuire nuclear energy station.

Another view of the hundreds (thousands?) of music seekers who turned out for the June 2012 performance at Duke Energy’s McGuire nuclear energy station.

Photo of the Charlotte Symphony in an outdoor summer pops performance. The Charlotte Symphony is the largest and most active professional performing arts organization in the central Carolinas

A bit of Charlotte Symphony context (taken from the symphony’s website): Founded in 1932, the Charlotte Symphony is the largest and most active professional performing arts organization in the central Carolinas, giving nearly 100 performances each season and reaching an annual attendance of 200,000 listeners. Now in its 80th season, the orchestra employs 62 musicians on full-time contracts and is led by the acclaimed conductor Christopher Warren-Green, who began his tenure with the CSO in the fall of 2010. Mr. Warren-Green’s nearly four decades of artistic accomplishments most recently included serving as music conductor for April’s royal wedding of Prince William and Miss Catherine Middleton, an event viewed by more than two billion people worldwide.

Photo of boats moored along Lake Norman at the McGuire nuclear energy station at dusk.


Places to see: Charlotte 7th Street Public Market

As first glance, Charlotte’s 7th Street Public Market looks like any other farmer’s market offering locally grown food. Then one notices the bakery confections, and the coffee bar and the market’s many other offerings that make it so much more.

Still in its infancy after just opening in December 2011, the market is intended to be a business incubator where food entrepreneurs and culinary artisans can set up shop and hope their offerings take root.

It’s definitely worth a visit. Here are just a few of the images we created while checking out the market earlier this month. Even though the market, located at 224 E. 7th Street, isn’t in our daily stomping grounds, we’ll definitely stop by again as the harvest season hits full force. Enjoy the photos. The market was like visual eye candy and a photographer’s dream. Plus it’s yet another cool addition to the long list of cool things to see and do in Charlotte NC.

(Thanks to operations manager Jacqueline Venner Senske for being a model in the environmental portrait above.)

Coffee creations at the Not Just Coffee shop located in the market.

Ashlee Cuddy of Bond Street Wines was a good sport allowing me to create an environmental portrait of her also.

Peter Herr of Herr Fresh Flowers (above).

Michael LaVecchia of the Meat & Fish Co. has a clever business model with his delivery-by-bike service.

Erica Baez-Hortob is the food artist and owner of Cloud 9 Confections and Bakery.


Charlotte Taste of the Nation 2012: Great food – Great cause

More than 60 restaurants, chefs, mixologists and sponsors came together last week (April 11, 2012) to raise funds for and awareness of childhood hunger. Held at the Wells Fargo Atrium in uptown Charlotte, the annual event is a great chance to see — and taste — the culinary arts taking place around Charlotte.

Congratulations to the winners of the Best of Charlotte awards, sponsored by the American Culinary Federation.

Best Cold Dish:

– Amelie’s French Bakery – Peanut Butter Petit Four
– Fern Restaurant – Sweet Potato Meringue

Best Hot Dish:

– Enso Asian Bistro & Sushi Bar – Wagyu Taco
– Mimosa Grill – Benton’s County Ham Wrapped Shrimp

Best Table Display:

– Gallery at Ballantyne Hotel
– e2 emeril’s eatery


Rock-like religion: Charlotte’s Elevation Church

Church goers of all ages are making Charlotte’s Elevation Church one of the fastest-growing churches in the United States. We stopped by recently to see what all the excitement was about. Excitement indeed.

Hearing the buzz about Elevation, I made arrangements to visit and photograph the Blakeney location. As the photos below show, it was a lot like attending a religious rock concert with a conservative theological message. This wasn’t like any church I’ve visited or photographed previously. These images are from a recent Friday night service.

According to the church’s website, Elevation Church began in 2006 in the atrium of Providence High School. About 121 people were in attendance that day. Today, the church has six locations around Charlotte; 10,000 people attend regularly.

Steven Furtick (above) is the energetic paster of Elevation Church.


PHOTO SHOOT: Filmmaker George Cochran

It’s hard for a photographer not to be intimidated when sent to photograph a visual media giant. So I’ll admit I was a bit apprehensive when Our State magazine asked me to create some photographic portraits of Central Piedmont Community College professor George Cochran, founder of CPCC’s Film and Video program.

Read his bio for yourself from the CPCC site (http://sensoria.cpcc.edu/event/11/):

George M. Cochran has enjoyed a successful career in advertising, marketing, and visual media in New York, Chicago, and Los Angeles, working with agencies such as J. Walter Thompson, Young & Rubicam, Saatchi & Saatchi, and many others. He created and produced thousands of iconic images in commercial and as campaigns for Stouffer’s Food, Guerlain Perfume, Johnnie Walker Scotch, Max Factor, IBM, Mobile/Exxon, Sony and for 17 years, Miller Beer. Among his many awards are four Clio nominations, Art Director’s Awards, AIGA, for national commercials produced for Quaker Oats, Coors Beer, Betty Crocker, Jell-O, Wheaties, and National Child Help USA.

 Since moving to charlotte 10 years ago, he has consulted with large and small local companies, seeking communication strategies in print, TV, radio, and digital media through his company, Cochran Enterprises. By George’s own statement, his greatest accomplishment has been giving back, as founding director of the CPCC Film and Video Program. In this capacity, he finds an outlet, not just for his unique knowledge of the industry, but also for his belief in the importance of personal vision and artistic integrity through education. He is a board member of Channel 21 and created Image Tree for his Art of Production students as a conduit for their diverse productions ranging from a documentary on the Catawba River to their current documentary production of the ecological positives of the newly constructed Duke Energy Center, here in Charlotte. He is also a member of Ronnie Bryant’s Presidents Board of the Charlotte Regional Partnership.

 He is an alumnus of RIT; has lectured at Syracuse University’s S.I. Newhouse School of Public Communications, Fordham University’s Graduate School, and The Smithsonian Institute; and is contributing editor to the Focal Encyclopedia of Photography.

So do you blame me for heading into the shoot nervously? Turns out I shouldn’t have worried at all. Cochran not only was a great subject to photograph, he was a great conversationalist and really down to earth. His natural style and camera-friendly look made my job really easy.

Like the filmmaker shadow behind him in the photo at the top? I thought it would be a creative way to quickly show what Cochran does. That’s actually my assistant, Josh, posing to create the shadow for me.

Here are a few other images to show what we came up with for the magazine.

See what I mean about his great face? Eye candy for the camera.

CPCC filmmaking class in action (below)

See what I mean about being great fun?


Museum photography for Discovery Place, Charlotte NC

Charlotte’s Discovery Place science museum hired us to create new marketing images of its many offerings. We spent a Saturday this month photographing the cool hands-on exhibits Discovery Place offers. The goal was to show actual visitors enjoying themselves throughout the museum. Discovery Place asked us to apply our photojournalistic approach order to create photographic images that tell visual stories about what visitors to Discovery Place can expect to experience.

A few friends showed up to help during the shoot — in case we needed families/kids to help fill out some of the scenes. Turns out the museum was so popular that Saturday (and so many visitors were agreeable to letting us take their photos and sign model releases) that we hardly needed our stand ins after all.

We photographed the museum from open until close (about 10 hours) and Discovery Place’s marketing team walked away with about 80 production-ready images.

Here are a few of the scenes:

I’m not a snake lover. In fact, they really freak me out. So I wasn’t thrilled when one of our first shoots of the day was of this monster (top photo). Isaac, the guy holding the snake, was a good sport in the photos and clearly didn’t have the snake aversion that I do. Isaac was equally great with the iguana (below).

Parents and kids both enjoyed getting to touch sea creatures in Discovery Place’s touch tank.

As a photographer, it’s always great getting to photograph behind-the-scenes actions, like this scuba diver cleaning the glass on the inside of the aquariums.

This overhead shot (below) was a bit challenging to get… especially since we took it in the afternoon when the museum was pretty crowded. We got the image by mounting a camera to a pole, and then lifting the camera about 15 feet in the air. I focused and fired the camera using my computer. We also strategically placed four flashes throughout the scene to help brighten dark areas and highlight visitors’ faces.

This museum scene is particularly difficult to photograph since, without that overhead context, there is no reason to think the photo was taken in a science museum.

Here is the same scene closer in (had to stand on a chair to get this angle). Having the various strobes still strategically placed around the area really helps the camera capture the features on everyone’s faces. The strobes also helped brighten the entire space and allow the colors throughout the scene really pop. (Thanks to Quinn and Kendall, the two teenage “models” in front who jumped in to help in this scene).

I like the pure delight on her face as she plays in Discovery Place’s water area.


On-location photography for veterinary hospital marketing

We recently had the pleasure of photographing the veterinary practice of LakeCross Veterinary Hospital in Huntersville, NC (just north of Charlotte, NC). The practice just wrapped up a major expansion, which allowed the vets to increase the amount of animal care and therapy services they had room to offer.

We photographed the new space and expanded services, and also photographed the staff in action (and in portraits).

To give a sense of LakeCross Veterinary Hospital, we created this short multimedia video to highlight the range of medical services it offers. We like to create multimedia marketing pieces with still photos, rather than moving videos, because the still photos give viewers a chance to really absorb the scenes. Still images combined with music and narration invite viewers to pause and contemplate. I’d like to hear if you agree.

The foundation of this assignment was to create an archive of strong images the veterinary practice can use for marketing (brochures, advertisements, press release submissions), on its own website and in email blasts. Our goal was to give current and prospective animal owners a behind-the-scenes view of the medical clinic. We produced 93 photos from the day-long shoot.

Here are handful of images from the photo shoot:

This image shows a German Shepherd getting low-impact exercise in an aqua therapy area.

The genuine connections between the vets and pets were obvious.

The two images above show the process of a dog having his teeth cleaned while under sedation.

This dog was so relaxed during an electroacupuncture session. He hardly cared that we were taking his photo. Here are two detail photos of the therapy below.

Practice owners Donna Warren and Tom Hemstreet.

Portrait of practice owners Donna Warren and Tom Hemstreet.

Surgical suite

Photography of the surgical suite… and an operation in session.

Detail photo of sterile surgical area.

Photo of dog in therapy session.

X-ray session in progress…

Lab work going on behind the scenes.

Thanks to the entire staff of LakeCross Veterinary Hospital for their patience and help during the photo shoot!

Photo of LakeCross Veterinary Hospital staff.