Helping companies tell what they're doing – visually

Posts tagged “charlotte nc photography

Rock-like religion: Charlotte’s Elevation Church

Church goers of all ages are making Charlotte’s Elevation Church one of the fastest-growing churches in the United States. We stopped by recently to see what all the excitement was about. Excitement indeed.

Hearing the buzz about Elevation, I made arrangements to visit and photograph the Blakeney location. As the photos below show, it was a lot like attending a religious rock concert with a conservative theological message. This wasn’t like any church I’ve visited or photographed previously. These images are from a recent Friday night service.

According to the church’s website, Elevation Church began in 2006 in the atrium of Providence High School. About 121 people were in attendance that day. Today, the church has six locations around Charlotte; 10,000 people attend regularly.

Steven Furtick (above) is the energetic paster of Elevation Church.


PHOTO SHOOT: Filmmaker George Cochran

It’s hard for a photographer not to be intimidated when sent to photograph a visual media giant. So I’ll admit I was a bit apprehensive when Our State magazine asked me to create some photographic portraits of Central Piedmont Community College professor George Cochran, founder of CPCC’s Film and Video program.

Read his bio for yourself from the CPCC site (

George M. Cochran has enjoyed a successful career in advertising, marketing, and visual media in New York, Chicago, and Los Angeles, working with agencies such as J. Walter Thompson, Young & Rubicam, Saatchi & Saatchi, and many others. He created and produced thousands of iconic images in commercial and as campaigns for Stouffer’s Food, Guerlain Perfume, Johnnie Walker Scotch, Max Factor, IBM, Mobile/Exxon, Sony and for 17 years, Miller Beer. Among his many awards are four Clio nominations, Art Director’s Awards, AIGA, for national commercials produced for Quaker Oats, Coors Beer, Betty Crocker, Jell-O, Wheaties, and National Child Help USA.

 Since moving to charlotte 10 years ago, he has consulted with large and small local companies, seeking communication strategies in print, TV, radio, and digital media through his company, Cochran Enterprises. By George’s own statement, his greatest accomplishment has been giving back, as founding director of the CPCC Film and Video Program. In this capacity, he finds an outlet, not just for his unique knowledge of the industry, but also for his belief in the importance of personal vision and artistic integrity through education. He is a board member of Channel 21 and created Image Tree for his Art of Production students as a conduit for their diverse productions ranging from a documentary on the Catawba River to their current documentary production of the ecological positives of the newly constructed Duke Energy Center, here in Charlotte. He is also a member of Ronnie Bryant’s Presidents Board of the Charlotte Regional Partnership.

 He is an alumnus of RIT; has lectured at Syracuse University’s S.I. Newhouse School of Public Communications, Fordham University’s Graduate School, and The Smithsonian Institute; and is contributing editor to the Focal Encyclopedia of Photography.

So do you blame me for heading into the shoot nervously? Turns out I shouldn’t have worried at all. Cochran not only was a great subject to photograph, he was a great conversationalist and really down to earth. His natural style and camera-friendly look made my job really easy.

Like the filmmaker shadow behind him in the photo at the top? I thought it would be a creative way to quickly show what Cochran does. That’s actually my assistant, Josh, posing to create the shadow for me.

Here are a few other images to show what we came up with for the magazine.

See what I mean about his great face? Eye candy for the camera.

CPCC filmmaking class in action (below)

See what I mean about being great fun?

Museum photography for Discovery Place, Charlotte NC

Charlotte’s Discovery Place science museum hired us to create new marketing images of its many offerings. We spent a Saturday this month photographing the cool hands-on exhibits Discovery Place offers. The goal was to show actual visitors enjoying themselves throughout the museum. Discovery Place asked us to apply our photojournalistic approach order to create photographic images that tell visual stories about what visitors to Discovery Place can expect to experience.

A few friends showed up to help during the shoot — in case we needed families/kids to help fill out some of the scenes. Turns out the museum was so popular that Saturday (and so many visitors were agreeable to letting us take their photos and sign model releases) that we hardly needed our stand ins after all.

We photographed the museum from open until close (about 10 hours) and Discovery Place’s marketing team walked away with about 80 production-ready images.

Here are a few of the scenes:

I’m not a snake lover. In fact, they really freak me out. So I wasn’t thrilled when one of our first shoots of the day was of this monster (top photo). Isaac, the guy holding the snake, was a good sport in the photos and clearly didn’t have the snake aversion that I do. Isaac was equally great with the iguana (below).

Parents and kids both enjoyed getting to touch sea creatures in Discovery Place’s touch tank.

As a photographer, it’s always great getting to photograph behind-the-scenes actions, like this scuba diver cleaning the glass on the inside of the aquariums.

This overhead shot (below) was a bit challenging to get… especially since we took it in the afternoon when the museum was pretty crowded. We got the image by mounting a camera to a pole, and then lifting the camera about 15 feet in the air. I focused and fired the camera using my computer. We also strategically placed four flashes throughout the scene to help brighten dark areas and highlight visitors’ faces.

This museum scene is particularly difficult to photograph since, without that overhead context, there is no reason to think the photo was taken in a science museum.

Here is the same scene closer in (had to stand on a chair to get this angle). Having the various strobes still strategically placed around the area really helps the camera capture the features on everyone’s faces. The strobes also helped brighten the entire space and allow the colors throughout the scene really pop. (Thanks to Quinn and Kendall, the two teenage “models” in front who jumped in to help in this scene).

I like the pure delight on her face as she plays in Discovery Place’s water area.

On-location photography for veterinary hospital marketing

We recently had the pleasure of photographing the veterinary practice of LakeCross Veterinary Hospital in Huntersville, NC (just north of Charlotte, NC). The practice just wrapped up a major expansion, which allowed the vets to increase the amount of animal care and therapy services they had room to offer.

We photographed the new space and expanded services, and also photographed the staff in action (and in portraits).

To give a sense of LakeCross Veterinary Hospital, we created this short multimedia video to highlight the range of medical services it offers. We like to create multimedia marketing pieces with still photos, rather than moving videos, because the still photos give viewers a chance to really absorb the scenes. Still images combined with music and narration invite viewers to pause and contemplate. I’d like to hear if you agree.

The foundation of this assignment was to create an archive of strong images the veterinary practice can use for marketing (brochures, advertisements, press release submissions), on its own website and in email blasts. Our goal was to give current and prospective animal owners a behind-the-scenes view of the medical clinic. We produced 93 photos from the day-long shoot.

Here are handful of images from the photo shoot:

This image shows a German Shepherd getting low-impact exercise in an aqua therapy area.

The genuine connections between the vets and pets were obvious.

The two images above show the process of a dog having his teeth cleaned while under sedation.

This dog was so relaxed during an electroacupuncture session. He hardly cared that we were taking his photo. Here are two detail photos of the therapy below.

Practice owners Donna Warren and Tom Hemstreet.

Portrait of practice owners Donna Warren and Tom Hemstreet.

Surgical suite

Photography of the surgical suite… and an operation in session.

Detail photo of sterile surgical area.

Photo of dog in therapy session.

X-ray session in progress…

Lab work going on behind the scenes.

Thanks to the entire staff of LakeCross Veterinary Hospital for their patience and help during the photo shoot!

Photo of LakeCross Veterinary Hospital staff.