It’s always wonderful seeing a project come full circle. That happened this weekend when a pro-bono photo project we’ve been helping to drive came to fruition. On Saturday, the Lake Norman/Mooresville United Way held its annual Day of Caring volunteer event. We got involved several months ago to spearhead the communications work. Here are some of the images. For anyone interested in seeing more, I’ll post the link to the entire gallery at the end.
Several hundred volunteers showed up to spend the morning landscaping public spaces, handing out food at the Mooresville Christian Mission food pantry, working on Habitat for Humanity houses and more. So much more.
My photo team jumped from work project to work project in order to capture volunteers in action. The United Way will use the photos to drive excitement for next year’s event and to help tell stories about how the United Way helps in the Lake Norman community.
A few take aways I can share about the photography… Being involved throughout the event planning process gave me the chance to help shape a visually attractive event. We pushed for bright t-shirts and the colorful logo.
Notice there isn’t a date on the t-shirt. Avoiding the date was last-minute advice that will keep the photos evergreen. Imagine wanting to use these photos to advertise a 2017 Day of Caring event. Someone would have to PhotoShop the 2013 date away. Now they don’t have to.
September 16, 2013 | Categories: Behind the scenes: photo shoot, corporate social responsibility photography, corporate storytelling, employee volunteerism, Event photography, Lake Norman, On-location photography, Photo shoot, volunteerism | Tags: Charlotte photography, corporate photojournalism, Events and festivals, Lake Norman, on-location photography, photography of things to do in Charlotte NC, united way day of caring, visual storytelling, volunteerism | Leave a comment